The project

In Kenya, the informal sector provides approximately 80% of fundamental needs such as food and daily essentials. Working in this sector often means limited access to financing and social protection, making it difficult to achieve financial stability. Microcredit offers these small business owners the opportunity to expand their enterprises and enhance their living standards.

Fortune Credit provides duka loans to small entrepreneurs in Kenya. These short-term loans, ranging from $100 to $200, are specifically tailored for micro-entrepreneurs in the informal sector. A "duka" is a small shop or market stall that sells daily necessities. These entrepreneurs often live day-to-day and have limited resources to expand their inventory. A duka loan helps stabilize their income and foster business growth. Notably, 73% of Fortune Credit's duka loans are allocated to female entrepreneurs, who play a critical role in economic growth and job creation.

Your investment in Fortune Credit ensures that 410 entrepreneurs receive microloans. Watch Grace's story below to see how Fortune Credit's working capital is pivotal for her business:
 

What social return could your investment generate? 

Fortune Credit focuses on marginalized communities in Kenya. Your investment in Fortune Credit supports them in four key areas: boosting food production for farmers, promoting sustainable transportation through electric boda bodas for youth, advocating for climate-neutral cooking with biogas for households, and financing duka loans for micro-entrepreneurs. These initiatives reduce CO2 emissions, enhance food security, provide eco-friendly transportation, improve living conditions, and bolster community economic resilience.

What financial return could your investment generate? 

• Annual interest rate of 8%
• The maturity of the loan is 24 months
• There will be a repayment of your investment every 6 months
• With an investment of 1,000 euros, your expected repayment would be 1,100 euros
• Please consider that although you invest in EUR, the loan is in USD, so there is a risk of exchange rate fluctuations between dollars and euros. For more information, please visit our currency page

The story of Fortune Credit

Fortune Credit Limited, established in 2014, is on a mission to catalyze economic empowerment among Kenya's rural population. Their range of savings, credit, and insurance services currently supports over 15,000 clients across 10 counties, with a loan portfolio of USD 3 million. Their commitment lies in investing in strenghtening those at the bottom of the pyramid in society to alleviate poverty.

The solutions Fortune Credit offers, are designed to accelerate access to innovative financial products and services. As a social enterprise, they are focused on sustaining livelihoods, empowering individuals to thrive, and fostering positive change for a brighter future. Recognizing the unique challenges faced by MSMEs in navigating traditional financing and rigid models, Fortune Credit seeks to address market gaps and develop semi-formal industries. Their ultimate goal is to be a steadfast advocate for the social-economic and ecological prosperity of the people of Africa.

Fortune Credit in numbers

• Founded in 2014
• 45 employees
• 15,000 clients 
• 65% female borrowers
• Loan portfolio of USD 3 million